WILLIAM RUBINI 
Cinematographer, Filmmaker, Storyteller 

RUBINIREC is a Florida based cinematic production studio founded in 2016 with a commitment to powerful, story driven filmmaking.

​

What began as a pursuit of formal film education has evolved into a full scale creative production company serving brands, entrepreneurs, artists, and organizations across multiple industries.

​

We specialize in narrative films, documentaries, and commercial storytelling that demand intention, visual depth, and emotional impact.

 

Our work has expanded into branded campaigns, live productions, and digital content for global brands and cultural institutions including Ray-Ban, Hard Rock International, and Latin Grammy Cultural Foundation.

​

Led by an award winning cinematographer and director, every RUBINIREC production is grounded in craft, discipline, and one core principle.

Story first. Always.